Transforming Illegible Medical Test Reports: A Case Study

Helping pregnant users understand their genetic tests.

Context

The Non-invasive Prenatal Testing (NIPT) is a screening method that helps to determine if the baby is at risk for genetic abnormalities, such as chromosomal disorders, in the first trimester of pregnancy.

NIPT is an elective test that can be strongly recommended by Healthcare Professionals (HCPs) based on risk factors such as maternal age (≥35 years old) and personal or family history of a pregnancy with a chromosomal abnormality. It has been recurrently reported by pregnant women and, sometimes HCPs, that NIPT reports are hard to parse for non-specialists.

Challenge

Why not transform the NIPT illegible report content into user-friendly reports that can better inform pregnant women and support them in making shared decisions with their HCPs? After all, these illegible reports hold valuable and vital information for pregnant women and the HCPs. NIPT reports don’t have to be unintelligible. With more understanding of their cryptic content, pregnant women can become participants in their own family-health decisions.

Process

Basic Principles

When tackling new challenges, we make sure that the approach we are proposing is in line with our mission and vision: “rendering health information accessible to everyone: easy, clear, simple, and relevant”. We base our strategies on increasing pregnant women’s knowledge and engagement in order to foster shared decision-making and increase their access to reliable health information.

Future

As with all our products and features, the NIPT report augmentation will be assessed continuously and developed further through:

Conducting post-marketing analyses

Enhancing our products based on feedback from clients and users

Customizing content for our target populations

Expanding the knowledge base that we share with our users

The aim is to create smart content that is automatically tailored for different conditions and NIPT results. This will be backed by a more comprehensive NIPT guide that provides pregnant women and their families with more details related to the test, its potential outcomes, and the next steps after receiving the result.

We welcome your feedback! Is there anything you’d like to see us cover? Our inbox is always open, so get in touch at hello@medicus.ai to share your thoughts.

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About Medicus AI

Medicus is a leading technology company supporting the diagnostic industry with an innovative digital health solution. Medicus’ licensed, integrated, and white-labeled B2B2C platform empowers users to visualize and interpret health data from blood tests and medical reports, helping patients and users better understand and manage their health.

Medicus works with some of the largest providers in Europe and the Middle East, delivering solutions and supporting specific use cases, with a combined patient reach of 30 million and growing.

Learn more at medicus.ai